Winning at international trade takes more than just good marketing. A roadmap for getting products where they need to go is necessary.This course will help you chart a course to international markets and negotiate the inevitable obstacles along the way.
The course includes:
Defining strategic needs
Barriers to entry
Distribution issues
Market Entry Strategies
Partnering with Foreign Agents and Distributors
Foreign Direct Investment and Market Entry
Strategic Alliances
Investing in International Partnerships
| | - Trade Shows
- Finding the Right Partner
- Negotiating Partnering Agreements
- Working with Suppliers
- Technology partnering
- Managing a Joint Venture
- Exit Strategies
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